Kong Bricks carries two layers of meaning.
"Kong" reminds you of King Kong — strong, solid, and completely trustworthy, just like our bricks.
It also comes from the Chinese word 空 (kōng), which means "emptiness." In Eastern thought, emptiness is not empty — it holds everything.
Just like each brick starts simple and empty, yet you can use it to build whole worlds.

From empty, to everything.